I’m not a marketing expert.
Changing the tone, tenor, content, and name of my Tarot identity was mildly terrifying. “Re-branding” doesn’t begin to capture it, probably because name, nature and self-identity are so enmeshed. Changing from Modern Oracle to TaoCraft Tarot was certainly one of those life learning expanding experiences which triggered several posts musing about names and labels.
It is a little bit of that same process here. This blog & website has always been a catch-all side project. Initially I envisioned it to be an “about the author” promotion site for the back of books. Natural health services were added after my dissertation and things only got more scattered and less focused from there. It is time for this site to get a makeover too, new blog name included.
On one hand, I want to keep this blog neutral, nonthreatening, and a little milquetoast to serve as an online resume of sorts. On the other hand, I want this blog stay the friendly, welcoming, chatty catch-all that it evolved to be. On the other other hand I want it to be fierce and fearless, unafraid to difficult subjects. Of course, there is no reason it can’t be all of that. If an employer doesn’t hire me because of the views expressed rather than the quality of the writing expressing those views, then that discrimination is on their heads.
So friendly fierce fearless chatty catch-all blog it is. Welcome.
“…being normal is not necessarily a virtue. It rather denotes a lack of courage.”
– Alice Hoffman
“If you’ve got an idea you genuinely think is good, don’t let some idiot talk you out of it”
– Stan Lee
(creator unknown)
